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American Eagle Outfitters Inc. (NYSE:AEO) shares surged more than 8% after it launched a new marketing campaign featuring actress Sydney Sweeney, best known for her roles in the HBO shows Euphoria and The White Lotus. The company's fall 2025 campaign, titled “Sydney Sweeney Has Great Jeans,” includes a limited-edition jacket inspired by Sweeney's on-set style and “The Sydney Jean,” created in collaboration with her.
American Eagle Outfitters saw its shares surge more than 10% after the market opened after announcing a high-profile partnership with actress Sydney Sweeney to front its Fall 2025 denim campaign.
Actress Sydney Sweeney helped bring American Eagle shares into the current meme stock mania on Thursday. American Eagle's high short interest and inherent brand recognition make it a prime candidate for meme-obsessed retail traders
The retailer tries to tout its position as a top jean brand for Gen Z consumers with Sydney Sweeney campaign.
American Eagle (NYSE: AEO) is on a tear this week, with shares surging after the retailer announced a high-profile campaign featuring actress Sydney Sweeney.
NEW YORK--(BUSINESS WIRE)--American Eagle Outfitters, Inc. (NYSE: AEO) is honoring its denim heritage with the launch of the American Eagle (AE) brand's Fall ‘25 campaign, headlined by Sydney Sweeney – one of the most globally recognized faces around the world. Sweeney joins forces with industry-leader AE to further elevate its position as the #1 jeans brand for Gen Z. The campaign, “Sydney Sweeney Has Great Jeans,” is a return to essential denim dressing and a celebration of what the beloved b.
American Eagle Outfitters (AEO) closed at $10.19 in the latest trading session, marking a +2.72% move from the prior day.
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In the latest trading session, American Eagle Outfitters (AEO) closed at $9.9, marking a -2.17% move from the previous day.
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