ASO Stock Recent News

Brandy Treadway joins as Executive Vice President, Chief Legal Officer, and Corporate Secretary  KATY, Texas , Aug. 5, 2025 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer today announced the appointment of Brandy Treadway to the role of Executive Vice President, Chief Legal Officer, and Corporate Secretary. In this position, Ms.

Academy Sports and Outdoors, Inc. ASO is strengthening its merchandising, RFID technology and operational capabilities to drive more consistent performance amid choppy sales trends.

The Leisure and Recreation Products industry faces challenges due to an uncertain economy. However, stocks like ASO, PTON and PLBY are likely to defy the headwinds.

Investors are always on the lookout for the next Amazon or Nvidia, a stock you can find before the market catches on and sends it soaring. Today, investors may see the greatest opportunities in artificial intelligence (AI).

If you invested $10,000 in warehouse-style retailer Costco Wholesale (COST -0.70%) in 1990, you'd have over $400,000 today. Simply put, Costco stock was a life-changing investment for some investors thanks to its incredibly consistent performance.

I rate ASO a buy due to gross margin expansion, store growth, adoption by higher-earners, supporting free cash flow growth, and maintaining capital returns through repurchases. ASO's valuation is attractive at 11.4x TTM P/FCF, with reported cash flow depressed by growth investments and strategic inventory build, making shares look cheap. Brand expansion, especially the Jordan launch, and increasing penetration among $100k+ earners, position ASO for comp sales improvement and new store success when the macrocycle turns.

I rate ASO as Hold, due to near-term uncertainties, despite strong execution on store expansion and premium brand partnerships. Positive trends include successful new store openings, traction with higher-income customers, and a promising Nike Jordan launch boosting brand profile. Key concerns are declining traffic from core lower-income shoppers, volatile sales trends, and elevated inventory risking future markdowns.

ASO is a compelling buy, offering strong free cash flow, a pristine balance sheet, and effective tariff mitigation despite sector headwinds. Recent guidance is encouraging, with EPS and free cash flow outlooks maintained or improved, reflecting successful inventory and cost management. Expansion outside its Southern hub and competitor distractions create a unique window for ASO to gain market share and grow brand partnerships.

Truist Securities analyst Joseph Civello reiterated the Hold rating on Academy Sports and Outdoors, Inc. ASO, raising the price forecast from $45 to $47.

Academy Sports and Outdoors, Inc. ASO reported downbeat first-quarter results on Tuesday.