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The carmaker reiterated its forecasts for the year, but said actual performance might deviate from these projections if tariffs remain in place for longer than expected.
German premium carmaker BMW on Wednesday confirmed its 2025 outlook, saying it expected some of the tariffs that have been imposed on vehicle imports globally to be temporary and decline from July.
German automaker BMW plans to start integrating artificial intelligence from Chinese startup DeepSeek in its new models in China from later this year, CEO Oliver Zipse said at the Shanghai auto show on Wednesday.
BMW is considering adding shifts to its Spartanburg plant in South Carolina to boost output by up to 80,000 units, executives said on an analyst call on Thursday, as carmakers brainstorm ways to appease the Trump administration and ward off a mounting trade war.
The automaker's deliveries fell 1.4% on year in the first quarter as strong growth in Europe and the U.S. failed to fully offset a demand slump in China.
German carmaker BMW said on Thursday that it sold around a third more battery electric vehicles in the first quarter of the year.
European carmakers are trying to work out how much their prices might have to rise in response to looming U.S. import tariffs, industry sources said, fearing any first-movers could risk a backlash from U.S. President Donald Trump.
BMW remains an attractive investment despite new US tariffs, thanks to its strong brand, premium pricing power, and balanced ICE/BEV strategy. The company's preference shares offer a 5.9% yield and trade at a low valuation, making them a compelling entry point. Tariffs will increase costs and prices, but BMW's strategic responses and historical management excellence mitigate long-term impacts.
Dan Ives, senior equity research analyst at Wedbush Securities, says auto tariffs unveiled by President Donald Trump would be a "gut punch" to Detroit as he examines the potential impact on General Motors, Ford, and Stellantis, as well as Tesla.
Trump's 25% auto tariff shook markets, hitting stocks and sparking fears of a global trade war. UAW backed the move, while Tesla and foreign automakers warned of higher costs and job risks.