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Conference Call Scheduled for 5:00 p.m. ET on February 23, 2023 Conference Call Scheduled for 5:00 p.m. ET on February 23, 2023
BigCommerce has been dropping non-stop since its IPO, with the share price now down over 90% from its all-time high. The e-commerce company has strong enterprise offerings and partnerships that give it a competitive edge.
Ecommerce is the way moving forward, and businesses have to change their processes to adapt. BigCommerce Holdings has a strategic approach to compete in this market.
The company chose a powerful ally.
Launched in April, Amazon's Buy with Prime service — which grants merchants the ability to offer customers perks like free and two-day shipping through Amazon's fulfillment network — had the looks of a game changer for e-commerce. Now it appears the new offering is ready to change the game.
Investors are getting increasingly pessimistic about this enterprise software provider.
Which e-commerce services provider is a better turnaround play?
The open software-as-a-service (SaaS) eCommerce platform said in a Thursday (Dec. 15) press release that it will focus its go-to-market efforts on the enterprise business, reduce its expenditures on sales and marketing in non-enterprise initiatives and cut its total workforce, including employees and contractors, by 13%. It will also evaluate its facilities footprint.
BigCommerce Holdings Inc. said Thursday it plans to reduce its work force by 13% in a move that will cost between $4.2 million and $4.6 million in its fourth-quarter results. The Austin, Texas, software-as-a-service company had 1,337 employees as of Dec. 31, according to its annual report.