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The latest trading day saw Booking Holdings (BKNG) settling at $3,440.94, representing a +0.76% change from its previous close.
When it seems everyone is focused on one sector, there are opportunities elsewhere. Here's what I look for in a long-term investment, and two overlooked companies that fit the bill.
Booking Holdings (BKNG) is the largest player in the OTA market, with dominance in the European market and a shift toward the merchant model. BKNG's strategic focus on expanding its customer base and leveraging its network effect has contributed to its excellent fundamentals. The shift toward the merchant model will bolster loyalty program offerings, facilitate an entrance into the B2B space, and improve liquidity.
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Booking Holdings' (BKNG) Agoda partners with Taipei City Government to serve as the Official Accommodation Partner for WMG in a bid to boost its customer base in Asia.
Booking Holdings (BKNG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
In the closing of the recent trading day, Booking Holdings (BKNG) stood at $3,673.50, denoting a +0.34% change from the preceding trading day.
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