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Instacart unveiled three new features that it said will increase the chances its customers will get the items they order. In the future, these features will also help Instacart's partner retailers and brands get real-time information about whether products are on the shelves, the online grocery marketplace said in a Thursday (March 27) blog post.

Brands Can Now Reach Customers Online and In-Store with One Campaign Across the Instacart Ads Ecosystem CPG Brands of All Sizes Including Diana's Bananas, Kettle & Fire, Talking Rain Beverage Company, and Mondelēz's OREO, RITZ, HALLS and Sour Patch Kids are Seeing Results from Syndicating Ads to Caper Carts SAN FRANCISCO , March 25, 2025 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, today announced that its more than 7,000 brand partners now have access to in-store advertising on Caper Carts, its AI-powered smart carts. Advertisers can now reach and inspire customers online as well as directly in the aisles of grocery stores with a single campaign.

Leading Midwest grocer taps Instacart's Carrot Ads solution to expand retail media advertising for CPG brands SAN FRANCISCO and WEST DES MOINES, Iowa , March 25, 2025 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, and Hy-Vee, Inc., an employee-owned supermarket chain operating more than 570 business units across nine Midwestern states, today announced that Hy-Vee RedMedia will enhance its advertising capabilities by utilizing Instacart Carrot Ads , creating a more personalized experience across Hy-Vee.com. Instacart's Carrot Ads solution will deliver advertiser demand from more than 7,000 brands, helping Hy-Vee create even more relevant experiences that drive personalized recommendations and product discovery for their customers.

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New automation tools help brands of all sizes create high-performing ad campaigns on Instacart SAN FRANCISCO , March 20, 2025 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today announced a suite of new AI-powered automation tools designed to drive ad campaign performance and help brands of all sizes achieve their business goals.  This collection of time-saving tools to drive performance includes AI-powered landing pages, campaign recommendations, product library enhancements, and Universal Campaigns.

Adonis now supports the leading grocery technology company in North America, streamlining revenue cycle operations for Instacart Health nutrition programs offered through health plans NEW YORK , March 18, 2025 /PRNewswire/ -- Adonis, a leading revenue cycle technology partner, today announced its partnership with Instacart (NASDAQ: CART), the leading grocery technology company in North America, to support billing for health plans that offer Instacart Health nutrition programs to their members. Using Adonis, Instacart will be able to submit claims for these programs in states across the country that offer pathways for nutrition support as part of Medicaid Section 1115 waivers and In Lieu of Services (ILOS) provisions.

Instacart now offers more personalized recommendations based on preferences and provides clear nutrition and dietary information at consumers ' fingertips New collaboration with the American Diabetes Association simplifies healthier shopping with expert nutrition guidance, product recommendations, and shoppable recipes to inform and guide consumers SAN FRANCISCO , March 18, 2025 /PRNewswire/ -- Instacart (NASDAQ: CART), the leading grocery technology company in North America, today introduced Smart Shop, which leverages cutting-edge generative AI and machine learning to create a more personalized grocery shopping experience. With Smart Shop, Instacart is making online grocery shopping more intuitive by analyzing customer habits and dietary preferences to surface the most relevant products faster.

In the history of the business world, it should go without saying that far more companies fail than succeed. This is an unfortunate truth, with as many as 20% of new businesses failing in their first year, 50% within 5 years and 65% within 10 years. Only 35% of companies, or around one-third according to the Bureau of Labor Statistics, can celebrate a ten-year mark. Key Points It’s an unfortunate truth that more startups fail than succeed. The hope is that you don’t expand too quickly without ensuring a solid business foundation. Sometimes, ideas are too early to market, as Webvan shows, as grocery delivery is now widespread. 4 million Americans are set to retire this year. If you want to join them, click here now to see if you’re behind, or ahead. It only takes a minute. (Sponsor) The most challenging point for some businesses, especially founders and CEOs, is that their failures are very public. It’s one thing to fail and disappoint yourself and your family, but it’

Instacart's dominant position as the leading online grocery platform in the U.S. creates a solid foundation for future growth. Instacart is uniquely positioned to benefit from a doubling of online grocery penetration, from 15% today to an estimated 30% by 2040, potentially expanding its addressable market to roughly $700–750 billion. Recent financial results further support the thesis of strong commercial momentum, with full year 2024 revenue growing 11% YoY to $3.4 billion, while operating income jumped to $489 million.

Instacart (CART) wanted to get more orders in the door. Its strategy?