DAL Stock Recent News

Delta Air Lines said Friday it will not use artificial intelligence to set personalized ticket prices for passengers after facing sharp criticism from U.S. lawmakers.

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Sen. Mark Warner (D-Va.) is warning that Delta Air Lines' use of artificial intelligence (AI) to tailor airfare prices to individual customers represents a troubling shift toward what he calls “surveillance pricing.

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Groups representing major U.S. airlines, travel companies and airports on Monday urged the Senate to reject a bill that would limit the ability of the Transportation Security Administration to use facial recognition software at security checkpoints.

American and Southwest have been more reliant on shakier domestic travel.

Peter Carter, Delta Air Lines' (DAL -1.39%) executive VP of external affairs, executed a sale of 17,550 shares on July 16, 2025, for a total consideration of approximately $1.0 million in an open market transaction.

Delta Air Lines is testing a new artificial intelligence (AI) pricing system that tailors fares to individual customers, a move that could reshape how airline tickets are sold and priced.

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--SIXT USA – a subsidiary of Sixt SE, a global leader in premium mobility services – today announced a strategic partnership with Delta Air Lines, bringing together two trusted premium travel brands known for putting customers at the center of everything they do. Through this collaboration, Delta SkyMiles® Members can now earn and redeem miles when booking SIXT rental cars through the Delta Cars & Stays platform, offering enhanced value and convenience.