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There's a new investing trend out there. Well, perhaps "newish" is the best way to put it, because to my eyes this is just a recycling of the meme stock fad that swept through the markets four years ago.
Shares in brands such as American Eagle and Wendy's have surged, harkening back to the GameStop craze of 2021
Retail-driven meme stock mania is back, echoing 2021's irrational exuberance, with surges in fundamentally weak, heavily shorted stocks. Market leadership is shifting from the "Magnificent 7" to the "Fabulous 5" AI giants, driven by proprietary technology and AI infrastructure advantages. Despite market optimism, I remain concerned about persistent tariffs, which threaten corporate margins and are largely ignored by investors.
Even with the stock market hitting new highs, there are plenty of industries with beaten-down stocks that could benefit from an improving economy over the next five years.
Meme traders are back and doing donuts in the stock market. What does it all mean?
The DORK stocks (DNUT, OPEN, RKT, KSS) are surging due to high short interest, low float, and a resurgence of retail-driven speculation. Unlike 2021's meme stock mania, this wave lacks a unifying mission—it's pure speculation driven by FOMO and social media hype, making it riskier. Fundamentals are irrelevant here; these stocks are moving on sentiment and momentum, not business performance or value.
Daniel Newman, CEO, Futurum Group, explains what surging meme stocks really says about the market.
Krispy Kreme NASDAQ: DNUT recently sent a shockwave through the market as its trading volume exploded from its typical average of around five million shares to a staggering 150 million in a single day. The jump in volume fueled massive, double-digit price gains.
Meme-stock mania might be back, but old heads may have noticed that the moves this time around are lacking a certain explosiveness.
The meme craze is back with new stocks this time. Krispy Kreme is a new meme stock, up 40% in five days.