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ELF Stock News Image - forbes.com

Ever since E.l.f. Beauty came on the scene, it's been in the business of disrupting the beauty industry.

forbes.com 2025 May 31
ELF Stock News Image - wsj.com

Here are some of the major companies whose stocks moved on the week's news.

wsj.com 2025 May 30
ELF Stock News Image - seekingalpha.com

e.l.f. Beauty's recent Rhode acquisition increases debt and risk, especially as net sales growth slowed to just 4% last quarter. The deal may not align with ELF's core low-price segment, raising concerns about product fit and long-term brand synergy. Heavy reliance on China for production and lack of FY26 guidance add significant uncertainty to the outlook.

seekingalpha.com 2025 May 30
ELF Stock News Image - marketbeat.com

Shares of e.l.f. are on pace for their highest single-day return since the company went public back in 2016, up approximately 25% as of 2:30 EST trading on May 29.

marketbeat.com 2025 May 30
ELF Stock News Image - marketwatch.com

E.l.f. said in an Instagram post this month that it would raise its prices by $1 starting in August as it tries to manage inflation and tariffs.

marketwatch.com 2025 May 29
ELF Stock News Image - investopedia.com

Cosmetics company E.l.f. Beauty said it plans to charge $1 more for its items beginning August 1 in response to tariffs.

investopedia.com 2025 May 29
ELF Stock News Image - zacks.com

Investors with an interest in Cosmetics stocks have likely encountered both European Wax Center, Inc. (EWCZ) and e.l.f. Beauty (ELF).

zacks.com 2025 May 29
ELF Stock News Image - barrons.com

While the deal to buy cosmetics brand Rhode is a positive, it remains to be seen how the company will navigate macro uncertainty, analysts say.

barrons.com 2025 May 29
ELF Stock News Image - fool.com

In this video, I cover e.l.f. Beauty's (ELF 24.31%) earnings report and explain why the stock crashed and then soared on Thursday.

fool.com 2025 May 29
ELF Stock News Image - youtube.com

E.l.f. Beauty announcing it will buy Hailey Bieber's brand, Rhode for $1 billion dollars. The move gives the cosmetics retailer access to a product line that has become hugely popular among Gen Z and millennials.

youtube.com 2025 May 29
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