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Greg Maffei, Liberty Media president and CEO, joins 'Squawk on the Street' to discuss the playbook for MotoGP, the price Liberty Media paid for the racing company, and if this is transaction will be accretive to shareholders.

Apple is making seismic moves in the media space by going after the broadcast rights to popular sports. Formula 1 racing is rumored to be the tech giant's latest target, and its offer could be enormous.