GPS Stock Recent News

GAP's strong branding and innovation fuel growth, but economic risks loom. Is it a buy or hold?

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SAN FRANCISCO , Feb. 13, 2025 /PRNewswire/ -- Gap Inc. (NYSE: GAP) will report its fourth quarter and fiscal 2024 financial results by press release on March 6, 2025, at approximately 1:15 p.m. Pacific Time.

Investors continue to look for safe havens in the current uncertain market. Gold and dividend stocks are rising.

Gap has shown a 52% total return over the last three years. Despite revenue declines, Gap's recent quarters show year-over-year growth, with a notable increase in online sales and improved operating margins. Gap's stock remains undervalued, with forward P/E and EV/EBITDA near 2-year lows.

I recommend a buy rating on The Gap stock as it could see tailwind from 2024 holiday sales results but also a strong 2025 economy driving consumer spend on apparel. The key upsides are a strong profit margin, proven cashflow generation, declining leverage risk, and an undervalued share price. Its Athleta brand has already seen a surge in demand in FY24, and could benefit from market growth in the athletic leisurewear space.

The new initiative aims to ensure SMBs and mid-market brands aren't left behind in the digital marketplace HOUSTON , Feb. 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the formation of its Artificial Intelligence (AI) Council, a new initiative aimed at demystifying and operationalizing artificial intelligence for small and mid-sized business (SMB) advertisers. The cutting-edge council will tackle the widening disparity in AI utilization between large corporations and smaller enterprises by equipping these businesses with actionable AI strategies to enhance their competitiveness in the digital arena.

Gap (GAP) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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