HOG Stock Recent News

US President Donald Trump has made tariffs a central part of his second administration, fueling trade tensions with adversaries and allies alike. Morningstar senior equity analyst Jaime Katz joins Market Domination with Josh Lipton and Wall Street Horizon head of corporate event research Christine Short to discuss the impact of potential 50% retaliatory tariffs on Harley-Davidson (HOG) motorcycles imported from the US to the European Union.

Tariffs could lift motorcycle prices to six figures in some countries. Sales are already under pressure in the hypercompetitive European market.

HarleyDavidson faces 56% EU tariffs amid a U.S.-EU trade war, increasing the company's struggles with already declining sales and rising production costs.

The European Union is planning new tariffs on a wide range of U.S. imports next month in response to President Donald Trump's new taxes on imported aluminum and steel that went into effect Wednesday.

MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at Citi's 2025 Global Consumer & Retail Conference at the JW Marriott Miami Turnberry Resort & Spa in Aventura, Florida on Tuesday, March 11, 2025. Chief Financial Officer and President of Commercial Jonathan Root and Investor Relations Director Shawn Collins will present in one-on-one and group sessions and answer questions about the Company.

MILWAUKEE , March 10, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Bank of America Consumer & Retail Conference at the Fontainebleau Miami Beach in Miami, Florida on Wednesday, March 12, 2025. Chief Financial Officer and President of Commercial Jonathan Root and Investor Relations Director Shawn Collins will present in one-on-one and group sessions and answer questions about the Company.

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?

Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance.

Ever wonder why Harley-Davidson motorcycles are called hogs? Bloomberg's Matt Miller dives into the unusual story of how the bikes got their nickname.

It's tough seeing well-known American brands struggle in the modern world. Harley-Davidson (HOG 0.19%) and Kraft Heinz (KHC 0.10%) are two companies you want to root for, but they are both facing challenges in today's economic climate.