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Alphabet is weighing the possibility of pursuing a takeover bid for HubSpot. With Hubspot's current $33 billion market cap, it would be Alphabet's largest-ever acquisition.

Google parent company Alphabet is reportedly considering making a bid to acquire HubSpot. The firm has met with investment bankers to discuss how much it should offer and whether it would face challenges from regulators, Reuters reported Thursday (April 4), citing unnamed sources.

Shares of HubSpot (HUBS) jumped Thursday amid reports Google parent Alphabet (GOOGL) was weighing an offer to buy the marketing software company.

CNBC's Deirdre Bosa reports on news from Alphabet's Google.

HubSpot stock spiked 7% on Thursday morning after Reuters reported that Alphabet is in talks with its advisers to make an offer for the software company.

Google is preparing to table an offer for HubSpot, an online marketing software developer. Alphabet Inc (NASDAQ:GOOG) has reportedly spoken and met with advisors at Morgan Stanley (NYSE:MS) over a deal, with the tech giant considering bidding around £25 billion (US$32 billion).

HubSpot (NYSE: HUBS ) stock is on the rise Thursday as investors weigh reports that the cloud-based customer relationship management company could be acquired by Alphabet (NASDAQ:GOOGL, NASDAQ:GOOG). According to insider reports, Alphabet is in discussions with advisor Morgan Stanley about making a potential offer for the company.

Amidst ongoing strategic evaluations, Google parent company Alphabet, is engaged in discussions with advisors regarding a potential offer for HubSpot.

Google parent Alphabet has been talking to its advisers about the possibility of making an offer for HubSpot , an online marketing software company with a market value of $32 billion, people familiar with the matter said.

HubSpot (HUBS) closed at $623.33 in the latest trading session, marking a -1.38% move from the prior day.