KSS Stock Recent News

Retail traders briefly pumped up the retailer's heavily shorted shares. A sustained rally will depend on fixing its flagging business.

Kohl's (KSS -0.88%) is one of the nation's top retailers, with locations across the country. It has been facing adversity of late as its financials haven't been looking great, but that hasn't stopped investors from taking a chance on this beaten-down stock.

Kohl's was amongst a new wave of meme stocks that surged from traders taking advantage of cheap share prices and heavy short positions.

Kohl's found itself at the center of the latest meme stock craze. Reminiscent of the volatile trading activity over t he past few years with names like GameStop and AMC, Kohl's stock has not been trading on its underlying business fundamentals.

The acronym DORKs was selected by some Wall Street "comedians" because that term probably brings to mind middle school memories. It's a win from a marketing perspective and much better than, say, KORDs would have been.

There's a new investing trend out there. Well, perhaps "newish" is the best way to put it, because to my eyes this is just a recycling of the meme stock fad that swept through the markets four years ago.

Kohl's (KSS -6.16%) stock recorded explosive gains over the last week of trading. The company's share price rose 33.5% compared to its level at the previous Friday's market close -- a stretch that saw the S&P 500 index rise 1.5%.

Retail-driven meme stock mania is back, echoing 2021's irrational exuberance, with surges in fundamentally weak, heavily shorted stocks. Market leadership is shifting from the "Magnificent 7" to the "Fabulous 5" AI giants, driven by proprietary technology and AI infrastructure advantages. Despite market optimism, I remain concerned about persistent tariffs, which threaten corporate margins and are largely ignored by investors.

Here are some of the major companies whose stocks moved on the week's news.

Meme traders are back and doing donuts in the stock market. What does it all mean?