LUV Stock Recent News
LUV LATEST HEADLINES
The policy change is likely to disappoint travelers but it's had the opposite effect on investors as the shares surged Tuesday.
Delta Air Lines (NYSE:DAL) and Southwest Airlines (NYSE:LUV) are making headlines today after issuing key updates.
Southwest Airlines, which long stood out amongst competitors for its low-cost, no-frills model, is starting to re-evaluate its approach as it seeks to capture more revenue.
Southwest's latest major change follows a monthslong campaign from an activist investor.
Southwest Airlines (LUV) soared this morning after announcing it will charge checked bags for the first time. However, as Jenny Horne notes, the industry has to overcome guidance headwinds.
Southwest Airlines plans to end its decades-old policy of allowing free checked bags. The carrier also will launch a basic economy ticket that doesn't allow for free changes.
Southwest Airlines on Tuesday announced plans to start charging passengers for checking in their baggage in a bid to boost revenue, ending a long-running free baggage policy that served as a core part of the low-cost carrier's identity.
CNBC's Phil LeBeau joins 'Squawk Box' with the latest news.
DALLAS , March 11, 2025 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) is evolving rapidly, implementing new initiatives that support business objectives and create choice for current and future Customers of America's largest domestic carrier. 1 Initiatives announced today will reward the airline's most loyal Customers and give all Customers more options for a broader range of travel experiences.
Southwest Airlines said Tuesday it will charge for checked bags for the first time in its more than half-century of flying. The carrier is under increasing pressure from Elliott Investment Management, which has called for drastic changes to the company's business model.