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PAWTUCKET, R.I. & EL SEGUNDO, Calif.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) and Mattel, Inc. (NASDAQ: MAT) today announced the launch of a new PLAY-DOH Barbie collection from Hasbro's new licensing collaboration with Mattel. This unique line includes an assortment of dolls with special fashion-making tools that encourage kids to bring out their inner fashionista and create whatever DOH-ified fashions they can imagine. The PLAY-DOH Barbie line will be sold by Hasbro, launching in Target st.

So far toy stocks are shrugging off Trump's tariffs on China.

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Mattel (MAT) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.

Mattel is looking at potentially upping toy prices as part of its efforts to mitigate President Donald Trump's tariffs on imports from China, Mexico and Canada.

Mattel is considering increasing the price of its Barbie and Hot Wheels toys to offset the cost of President Donald Trump's tariffs.

Mattel beat expectations for sales and earnings in the fourth quarter and saw its stock price jump by more than 15% today on the strength of its postive outlook for 2025. But executives acknowledged that recently announced tariffs could create headwinds for the company.

Mattel (MAT 15.72%) stock made like a Jack-in-the-box this morning, popping up 12.5% through 10:55 a.m. ET after reporting a big fourth-quarter earnings beat after the market closed Tuesday.

Mattel is ramping up its share repurchase efforts. Analyst firm UBS expects an earnings boost from the toy maker.