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A McDonald's spokesperson told The Wall Street Journal that the $5 offering is part of a strategy to offer nationally advertised value deals.
The popular chain, part of Yum Brands Inc. YUM, -0.90%, is rolling out a new Cheeseburger Melt in the coming days as part of its Melts line of sandwich-style offerings. Specifically, the menu item features beef, applewood-smoked bacon, onions and mozzarella and cheddar cheese, served between two thin pieces of pizza crust in place of the usual bun.
McDonald's is actively cooperating with the Chinese local market regulator to investigate and verify matters related to food issues, the company said on its Chinese website on Monday.
McDonald's shares are priced richly, particularly for names within the slow-growth restaurant business. The world's biggest restaurant chain, however, offers investors something no rival (and few other companies) can.
McDonald's is reportedly encouraging franchisees to vote to implement a $5 meal deal to bring back consumers who have left because of high prices. Franchisees — which can weigh in on major marketing campaigns — rejected the fast-food giant's proposal earlier this year, but the issue has come up again, Bloomberg reported Friday (May 10).
The potential new offering comes at a time when low-income consumers are beginning to pull back on spending, particularly at fast-food brands.
(Kitco News) - Financial markets are about to witness one of the most epic migrations of capital in history as investors rush into hard assets, warned Larry McDonald, Founder of The Bear Traps Report and New York Times bestselling author of 'How to Listen when Markets Speak' and 'Colossal Failure of Common Sense.'
McDonald's has previously said it wants to reach 100 million loyalty program members by 2027.
McDonald's recently posted underwhelming earnings results. Its shares have been sliding and more of a sell-off may ensue.