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Reiterate buy rating for Monster Beverage due to strong growth prospects driven by pricing power, shelf space expansion, and successful new product launches. MNST's recent 5% U.S. price increase is sticking, indicating strong pricing power and supporting at least 5% growth in FY25. Positive channel data and shelf space gains are expected to accelerate growth, with new products like Monster Ultra Vice Guava seeing strong consumer adoption.
Funding for the Supplemental Nutrition Assistance Program, which covers some grocery costs for low-income Americans, could be slashed by as much as $230 billion over the next 10 years. At the same time, at least 11 states have proposed banning using SNAP benefits to buy soda, candy or other junk food.
While MNST has a global reach and stable financials, CELH is a higher-growth opportunity driven by product innovation and expansion.
While macroeconomic headwinds, tariffs, inflation, interest rates, and fears of a recession impact the broad market S&P 500, not all stocks are in the same position.
Dublin, April 14, 2025 (GLOBE NEWSWIRE) -- The "Energy Drink Market - Forecasts from 2025 to 2030" report has been added to ResearchAndMarkets.com's offering. The global energy drink market is estimated to grow at a CAGR of 6.75%, attaining US$115.854 billion by 2030, from US$83.555 billion in 2025. The sector's expansion is fueled by accelerating urbanization and rising disposable incomes. As urban populations grow - climbing from 4.46 billion in 2021 to 4.61 billion in 2023 (World Bank) - demand surges for premium, on-the-go products. Urban lifestyles prioritize convenience, driving uptake of processed beverages like energy drinks. Regional Outlook
MNST maintains strong momentum and growth in the energy drinks category, despite challenges in its Alcohol Brands segment.
Short Seller Sees 25% To 40% Downside In Monster Beverage Shares: 'Vulnerable To Escalating Threats'
Spruce Point Capital Management has announced a short position against Monster Beverage Corp MNST as the short seller sees 25% to 40% downside risk.
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PepsiCo's NASDAQ: PEP nearly-$2-billion purchase of prebiotic soda maker Poppi is a reminder of the value consumers place on their beverages of choice. While Poppi has built its brand as a gut health-friendly drink, even more traditional sodas and energy drinks may be having a moment.
MNST maintains strong momentum and growth in energy drinks despite challenges in its Alcohol Brands segment.