NKE Stock Recent News

JD Sports Fashion PLC (LSE:JD.)'s full-year update next Thursday, 28 March could offer further clarity on whether tough trading in the apparel sector has been a short-term blip.

Stock futures slipped in premarket trading on Friday as markets took a breather following a two-day rally spurred by anticipation of interest rate cuts and AI enthusiasm.

Despite what its namesake might indicate, Nike Inc. (NYSE: NKE) has suffered a string of significant defeats in the last few days leading to an abysmal extended session performance that saw NKE shares dip 6.47% in the night between March 21 and 22 to below $100.

Shares in Europe's top sportswear companies fell on Friday following a mixed set of results from Nike.

Is the great Nike Inc (NYSE:NKE, ETR:NKE) running out of steam? The latest results from the king of trainers suggest it is flagging a little faced with headwinds such as slowing sales growth in China.

Nike (NKE) stock fell nearly 6% in after-hours trading Thursday as the athletic apparel company provided a sluggish outlook for revenue that offset a better-than-expected quarterly earnings report.

NIKE, Inc. (NKE) Q3 2024 Earnings Call Transcript

It's a tale of two athletic apparel makers. Nike (NKE) reported third-quarter results that were better than Wall Street had been expecting.

Nike may have beaten the street with its fiscal year Q3 earnings, but it's hardly taking a victory lap. Acknowledging that this was a “difficult time” for the brand, CEO John Donahoe told Thursday's earnings call that some adjustments are in store, and that further distance from its direct-to-consumer initiatives may be necessary.

Executives acknowledged that Nike's direct-to-consumer strategy was not driving growth as expected and that it was losing ground in the running category.