SBUX Stock Recent News

In the world of coffee retailers, Starbucks Corp. NASDAQ: SBUX has long been the name to beat. As of the first quarter of 2025, the coffeehouse giant held just under 30% of market share, far ahead of its closest competitor, McDonald's Corp. NYSE: MCD, at under 21%.

Starbucks stock has frothier days ahead.

Chain's first global championship supercharged an already cutthroat competitive circuit; 14,000 fans go wild for ‘Blooming Yuzu Espresso'

Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company's Leadership Experience in Las Vegas. Store managers applauded coming changes, like more seating inside cafes and full-time assistant managers.

TD Cowen analyst Andrew M. Charles reiterated the Hold rating on Starbucks Corporation SBUX with a price forecast of $90.

In this video, Motley Fool contributor Jason Hall explains why he believes Starbucks (SBUX -1.11%) is primed to outperform the market over the next five years and beyond.

In the most recent trading session, Starbucks (SBUX) closed at $94.32, indicating a -1.12% shift from the previous trading day.

Starbucks Corp. NASDAQ: SBUX is at the beginning of a high-stakes turnaround under new chief executive officer (CEO) Brian Niccol. However, while SBUX stock is up 11% since April and may offer long-term value if the turnaround takes root, financial and cultural headwinds may limit the stock gains in the short term.

In trading on Wednesday, shares of Starbucks crossed above their 200 day moving average of $95.69, changing hands as high as $95.91 per share. Starbucks shares are currently trading up about 4% on the day.

The influential former chief says doubters of the coffee chain's comeback plan will be proven wrong.