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RESTON, Va., Feb. 21, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the fourth quarter ended December 31, 2024 on Tuesday, March 4th at 5:00 p.m. ET
Cross-Platform Content Consumption Metrics Now Available in Canada, France, Spain, and Malaysia Cross-Platform Content Consumption Metrics Now Available in Canada, France, Spain, and Malaysia
Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric Strategies Key Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV, and Emphasis on Privacy-Centric Strategies
Advanced self-service solution for content owners and creators bridges the gap between content valuation and audience engagement
RESTON, Va., Jan. 14, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its local currency partnership with Coastal Television's Media Group. This comprehensive multi-year agreement strengthens Comscore's position as the leading provider of TV measurement and advanced audience data across 12 of Coastal Television's markets, significantly broadening the scope of the existing collaboration.
Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing expertise Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing expertise
Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies
Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio Paramount among first to adopt new CTV audiences as part of its EyeQ Select solution, enabling ID-free interest and intent audience buying across its global portfolio
Comscore's ad measurement technology enhances campaigns activated through the Basis advertising automation platform Comscore's ad measurement technology enhances campaigns activated through the Basis advertising automation platform
Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology Through this partnership, Horizon Media will enable its global client base with privacy-resilient targeting capabilities leveraging Proximic by Comscore's AI-powered contextual technology