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In the latest trading session, Sweetgreen, Inc. (SG) closed at $8.49, marking a -2.3% move from the previous day.
Sweetgreen (SG 0.29%) has had nothing short of a disastrous 2025. The fast-casual salad chain's stock is down 72% year-to-date as comparable-store sales have shrunk, losses have continued to mount, and the high prices on its menus seem to be driving away customers.
It has been nearly three years since ChatGPT was launched, and the artificial intelligence (AI) craze is still driving the bull market that it helped kick off. Stocks look poised to deliver another winning year in 2025 despite earlier concerns that tariffs and other macroeconomic headwinds might trigger a slowdown or even a recession.
Sweetgreen's (SG 2.23%) stock has been through the wringer in 2025. After a hot start last year, the fast-casual salad chain's shares have tumbled as growth cooled and profitability slipped back into the red.
LOS ANGELES--(BUSINESS WIRE)--Sweetgreen, Inc. (NYSE: SG), the mission-driven restaurant brand connecting more people to real food, today announced the retirement of Mitch Reback, and the appointment of Jamie McConnell, as the company's Chief Financial Officer. Reback's retirement will be effective on September 21, 2025, and McConnell's appointment will be effective on September 22, 2025. Reback will remain engaged with the Company in an advisory role for six months to support the transition. R.
The market is trading higher through the first eight months of 2025, but not every stock is down with the upticks. Thousands of stocks are trading lower.
Sweetgreen faces both internal operational challenges and external consumer headwinds, leading to weak Q2 results and a sharp stock decline. Management's new initiatives, including Project One Best Way, highlight significant operational deficiencies, with only a third of stores meeting high standards. Same-store sales are on a negative trajectory, and revised guidance points to continued declines, despite efforts to increase value and menu appeal.
LOS ANGELES--(BUSINESS WIRE)--Sweetgreen announced the latest installment of its Faces of the Farm original content series, which celebrates the farmers and growers behind its menu of fresh, real ingredients. This new feature spotlights Drake Family Farms, the California-based goat cheese producer and longtime Sweetgreen partner, in honor of National Goat Cheese Month. Following the series debut in March, Faces of the Farm continues Sweetgreen's commitment to showcasing the people at the heart.
The COVID-19 pandemic-era boom in fast casual dining is officially cooling, and the industry's once high-flying "bowl brigade" — Chipotle Mexican Grill Inc CMG, Sweetgreen Inc SG, and CAVA Group Inc CAVA — is now fighting to keep both customers and investors on their side.
Investors should never let market volatility scare them out of a good investment. Stocks of growing companies will usually experience greater volatility than the market average.