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In an environment of value wars across fast food, Shake Shack is trying to draw diners with premium offerings at a discount. Building off of its recent success with the $10 Dubai Chocolate Pistachio Shake, Shake Shack is set to launch its latest menu innovation Tuesday, its French Onion Soup Burger.
NEW YORK--(BUSINESS WIRE)--We'll be serving ShackBurgers in Vietnam soon! Shake Shack Inc. (“Shake Shack” or the “Company”) (NYSE: SHAK) and licensee Maxim's Caterers Limited (“Maxim's”) are expanding their partnership and plan to open 15 Shacks in Vietnam by 2035, with the first flagship location set to debut in 2026. Maxim's proudly operates 52 Shake Shack locations across Mainland China, Hong Kong, Macau, and Thailand. With over 60 years of experience, Maxim's stands as one of Asia's premier.
Q2 2025 results show improving traffic, strong margin expansion, and better unit economics, indicating positive momentum for Shake Shack. Operational initiatives, menu innovation, and the start of paid media are driving sustainable improvements and could accelerate growth if scaled. Challenges persist in the Northeast core market and with premium pricing, posing risks to traffic and same-store sales growth recovery.
Jim Cramer, former hedge fund manager and Mad Money host, has singled out three stocks he believes have strong upside potential.
CNBC's Jim Cramer is joined by Shake Shack CEO Rob Lynch to discuss the company's latest earnings report, beef prices and more.
CNBC's Jim Cramer is joined by Shake Shack CEO Rob Lynch to discuss the company's latest earnings report, beef prices and more.
I maintain a neutral rating on Shake Shack due to mixed Q2 results and persistent traffic declines despite positive same-store sales growth. Shake Shack's international expansion and improved labor model drive margin gains, but premium pricing limits its appeal in a value-focused consumer environment. Competitors like McDonald's are better positioned with aggressive value offerings, making Shake Shack's expensive valuation less attractive for immediate investment.
Shake Shack Inc. (NYSE:SHAK ) Q2 2025 Earnings Conference Call July 31, 2025 8:00 AM ET Company Participants a - Corporate Participant s - Corporate Participant Alison Sternberg - Head of Investor Relations Katherine Irene Fogertey - Chief Financial Officer Robert M. Lynch - CEO & Director Conference Call Participants Brian Michael Vaccaro - Raymond James & Associates, Inc., Research Division Daniel Edward Guglielmo - Capital One Securities, Inc., Research Division Hyun Jin Cho - Goldman Sachs Group, Inc., Research Division Jake Rowland Bartlett - Truist Securities, Inc., Research Division James Jon Sanderson - Northcoast Research Partners, LLC Jeffrey Andrew Bernstein - Barclays Bank PLC, Research Division Jeffrey Daniel Farmer - Gordon Haskett Research Advisors Michael A.
Shake Shack delivered strong Q2 results, beating EPS and revenue expectations with robust margin expansion and efficient growth in new locations. Despite improved guidance and operational momentum, the stock is fairly valued after a recent correction, with limited near-term upside from current levels. I maintain a 'Hold' rating, as the market has priced in much of the positive news and sector recovery remains fragile, warranting patience.