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The Trade Desk is pulling advertisers away from Google's walled garden. It's benefiting from the secular shift towards ad-supported streaming videos.
Despite the digital advertising market's downturn, The Trade Desk showcased remarkable resilience, outpacing peers with consistent sales growth above 20% in a full-blown economic crisis. The company is positioned to capitalize on digital advertising's evolving landscape.
The Trade Desk (TTD) closed the most recent trading day at $87.21, moving +0.18% from the previous trading session.
Being at the forefront of digital advertising is a massive opportunity.
The Trade Desk is a leader on the buy side of advertising. It uses AI to optimize customer ad campaigns.
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Perion Network looks undervalued and has a number of growth opportunities. The Trade Desk helped define the adtech industry and continues to outperform its peers.
The Trade Desk is leading the charge against walled gardens with its innovative platform Kokai and a deep commitment to open standards. The company's objective, data-driven approach makes it a valuable partner for buyers and sellers of digital advertising.
The U.S. advertising market is already showing positive signs of growth, starting off 2024 with a 4.3% YoY increase in January. Meta leads the Magnificent 7 with a nearly 53% operating cash flow margin, while The Trade Desk and Alphabet command OCF margins in the low-30% range. Ad-tech stocks are on 2024's watchlist for a few reasons: strong cash flow generation and growth, a positive ad-market backdrop buoyed by major political and sporting events.
The Trade Desk's R&D strategy propels the company forward, with game-changing platform revamps every two to three years. Ambitious R&D spending keeps The Trade Desk at the cutting edge of digital advertising technology.