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HANOVER, Pa.--(BUSINESS WIRE)--Zapp's™, a Cajun-inspired brand of kettle-style potato chips and Pretzel Stix, is bringing its parade of flavors and festive energy to New Orleans' premier Halloween celebration as the official potato chip partner of Krewe of BOO!, New Orleans' Official Halloween Parade. Zapp's will bring bold flavors to three Halloween events on Saturday, Oct. 19: New Orleans Zombie Run: Locals are invited to join in on the zombie-themed 2-mile race that begins at 9 a.m. in the W.