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Shares of Canada Goose Holdings (GOOS), Timberland and Vans parent VF Corp. (VFC), and footwear maker Rocky Brands (RCKY) surged Tuesday after Baird upgraded the stocks ahead of a "favorable 2026 macro scenario."
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V.F. Corporation's iconic brands are losing relevance, with sales declining sharply across Vans, Dickies, and only modest growth at Timberland and The North Face. Despite cost cuts and margin improvements, these are short-term fixes; core demand is falling and inventory remains elevated, signaling deeper problems. The balance sheet is weak: nearly $4.1B in debt, negative tangible equity, and unsustainable dividends threaten financial stability.
The stock market has shown incredible resiliency in 2025. After shaking off the trade wars and uncertainty for the economy, the S&P 500 is sitting close to new all-time highs.
V.F. Corporation expectedly showed weak revenues in Q1. The brand performance remains split between brands. North Face could have acceleration ahead. The Q1 report came with clear positives as V.F.'s profitability gained from improved inventory health and disciplined cost control. Continued cost cuts should offset tariff pressure. The M&A lifeline provides upside through a potential divestment of Vans or Dickies. Such upside remains highly speculative, though.
VFC posts a narrower Q1 loss and beats revenue estimates as The North Face, Timberland, and Altra drive momentum.
Shares of VF (VFC 8.11%) were moving higher today after the diversified footwear and apparel company posted better-than-expected results on the bottom line, showing that its turnaround efforts are starting to pay off.
Q2 Advance GDP Ticks in Unexpectedly High.
U.S. equities were mixed at midday as the market responded to the U.S. economy growing more than expected in the second quarter while waiting for today's decision by the Federal Reserve on interest rates. The S&P 500 and Nasdaq gained, but the Dow Jones Industrial Average fell.