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Z's high brand value, technological enhancements and strategic alliances are key upsides. Macro uncertainty, and high sales and marketing expenses are concerns.

This story originally appeared on Real Estate News.

NextHome inks agreement to align with Zillow's listing access standards SEATTLE , April 11, 2025 /PRNewswire/ -- NextHome is the most recent company to join Zillow in its pro-consumer commitment to listing transparency and committing to ensure the largest possible audience of buyers can see its listings. Zillow this week introduced new standards for listing access, which are designed to ensure both consumers and agents have equitable, timely access to real estate information — supporting and protecting a more open and competitive housing market.

Z to publish only those listings posted in the Multiple Listing Service so that every buyer gets fair access to information, boosting confidence in its brand.

Zillow said it's banning listings that are initially selectively marketed to the public. The policy targets the selective sharing of listings before they appear on sites like Zillow.

In a move designed to “create an even playing field,” real estate listings that are publicly promoted to consumers but not made widely available via the MLS will be barred from Zillow.com starting in May.

As Zillow (Z 8.49%) builds out its real estate platform, it needs agents (supply) to come to the market to serve its booming demand. And that's what the company just announced with a new partnership that could make it the aggregator of housing in the U.S.

Zillow lends its exclusive AI-powered Showcase experience to HomeServices of America, expanding its reach and aiding revenue growth.

Zillow's AI-powered Showcase experience delivers premium listing visibility, helping HomeServices agents attract more buyers and win more listings in a competitive market SEATTLE , April 8, 2025 /PRNewswire/ -- Zillow® and HomeServices of America® are together empowering agents within HomeServices of America companies through the use of Zillow Showcase ℠, an AI-powered listing experience exclusive to Zillow. This collaboration has provided significant advantages to HomeServices of America since its agents began using Zillow Showcase last fall.

Redfin (RDFN -0.92%) is being acquired by Rocket Companies (RKT) in a shocking buyout, but the deal itself may not work out for either company. In this video, Travis Hoium explains why it's Zillow (Z 0.43%) that's the big winner here.