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Alphabet shares rose 3% on a Friday report that Apple is in talks to incorporate Gemini technology for a revamped version of Siri, Apple's voice assistant. The talks come as the two tech giants face an uncertain future as its deals for search placement is at risk pending a regulation decision.
Apple is in early discussions about using Google Gemini to power a revamped version of its Siri voice assistant. The work is part of an effort to catch up in generative AI, a field where the company arrived late and then struggled to gain traction.
CNBC's MacKenzie Sigalos reports on Google's $10 billion cloud deal with Meta that helped send Alphabet shares to an intraday record high.
Shashank Sripada argues that no one can surpass Apple's (AAPL) "operational prowess and supply chains," though it's a different story for software. He considers the company's lack of GPUs a critical hinderance to growth as its peers advance in A.I.
Dell Technologies DELL and Apple AAPL are leading personal computer (PC) makers in a market that is now expected to see year-over-year shipment growth of 4.1% in 2025, per IDC. Global PC shipment volume is expected to hit 274 million in 2025, driven by growing demand for artificial intelligence (AI)-powered PCs and the transition to Microsoft Windows 11.
Apple is falling behind in the race to transform Siri into an AI assistant that's as powerful as its competitors. As consumers grow more impatient, Apple is considering using another company's tech instead of developing its own.
Apple Inc. is in early discussions with Alphabet Inc.'s Google about using its Gemini artificial intelligence (AI) system to power a revamped version of Siri, Bloomberg reported citing people familiar with the matter.
CNBC's Steve Kovach joins 'The Exchange' to dicuss what has Alphabet shares on the rise.
Shares of both companies extended gains in afternoon trading following the report.
Apple is in early talks to use Google's Gemini AI to revamp the Siri voice assistant, Bloomberg News reported on Friday, citing people familiar with the matter.