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Shares of Deckers Outdoor (DECK 0.89%) continue to tumble. The parent company of footwear brands including UGG, HOKA, Teva, and Ahnu has fallen roughly 50% since peaking early this year at over $200 per share.
DECK leans on rapid global expansion to counter U.S. headwinds as HOKA and UGG gain ground in the key overseas markets.
Deckers' recent share price drop is driven by tariffs and macro concerns, but the company's fundamentals and brand strength remain robust. HOKA and UGG continue to deliver impressive growth, with international expansion and successful new product launches supporting long-term prospects. Despite near-term margin pressure from tariffs and cautious consumer sentiment, Deckers boasts strong profitability, no debt, and aggressive share buybacks.
As market volatility and sector rotations persist in 2025, companies sitting on strong balance sheets are leaning into one of the most shareholder-friendly strategies available: stock buybacks. A wave of fresh repurchase authorizations has hit the tape in recent weeks, signaling confidence from management teams about the future of their businesses and the current undervaluation of their stocks.
GOLETA, Calif.--(BUSINESS WIRE)--Deckers Brands (NYSE:DECK), a global leader in designing, marketing and distributing innovative footwear, apparel and accessories, today announced that management will present at TD Cowen's 9th Annual Future of the Consumer Conference on Tuesday, June 3, 2025 as well as the Baird 2025 Global Consumer, Technology, & Services Conference on Thursday, June 5, 2025. The visual portion of the presentation will be available on the Company's investor relations site.
The latest trading day saw Deckers (DECK) settling at $105.52, representing a -1.63% change from its previous close.
Retailers are walking a tightrope to convey they're looking to raise prices without actually saying they're raising prices.
Deckers Outdoor (NYSE: DECK) has faced significant losses in 2025. The stock has declined almost 50% year-to-date, whereas the S&P 500 has made slight gains.
Zacks.com users have recently been watching Deckers (DECK) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
The U.S. stock market has hit a rough patch. While there's been a lot of volatility, the S&P 500 lost 0.7% in 2025 through May 22.