DECK Stock Recent News

Investing in growing companies can lead to great compound gains over the long term. But sometimes even competitively strong companies will see their stocks collapse over near-term headwinds in the economy or other obstacles.

Deckers (DECK) closed at $101.73 in the latest trading session, marking a -3.07% move from the prior day.

Consumer goods stocks might not get the hype that the tech sectors or other high-growth stocks get, but there are plenty of hidden gems in the industry as well as big winners.

GOLETA, Calif.--(BUSINESS WIRE)--HOKA®, a division of Deckers Brands (NYSE: DECK) introduces its 2025 global brand campaign, “Together We Fly Higher,” celebrating the unifying power of running in bringing people together to push further. The campaign underscores how support fuels individual progress and the importance of community in helping runners succeed. The campaign will roll out globally across out-of-home, social, digital, and connected TV national video spots. CELEBRATING THE POWER OF C.

BIO, DECK and ELUXY have been added to the Zacks Rank #5 (Strong Sell) List on July 10, 2025.

The stock market has been choppy in 2025, but overall by the midway point the S&P 500 index was up 5.5%. And it has recently hit a new all-time high, putting into question just how much higher it might go this year, especially with many uncertainties still circulating around tariffs and trade policies.

SANTA BARBARA, Calif. , July 8, 2025 /PRNewswire/ -- Southern California-based global lifestyle brand  UGG® (a division of Deckers Brands [NYSE: DECK]), launches the Goldenstar and Goldencoast UGGbraid Clog collection in the highly coveted colorway, Mustard Seed.

Deckers' recent stock drop is a buying opportunity, as the company remains a high-growth leader driven by Hoka's expanding market presence. Despite near-term headwinds like tariffs and softer guidance, Deckers' diversified brand portfolio and strong margins support long-term resilience. Valuation has become attractive, with shares now trading at a significant discount to On Holding and a DCF indicating 23% upside potential.

Lorraine Hutchinson, Bank of America, joins 'Fast Money' to talk the impact of the Vietnam tariff announcement on retailers.

Vietnam's new U.S. trade deal imposes steep tariffs on sneaker exports, hitting brands like Deckers Outdoor Corporation and adidas AG due to their heavy reliance on Vietnamese manufacturing. Deckers stands out with strong revenue growth, disciplined cost control, robust cash reserves, and pricing power, making it well-positioned to absorb tariff shocks. Adidas, despite recent financial improvements, faces higher risk from tariffs due to heavy inventory, less pricing flexibility, and a premium valuation that leaves little margin for error.