ELF Stock Recent News

Growth stocks have been the driving force in the market for the past five years, and there is no reason to think they won't continue to lead the market over the next five.

LOS ANGELES , Aug. 18, 2025 /PRNewswire/ -- Naturium, the beloved skincare brand known for delivering science-backed formulas at accessible prices, is proud to announce the launch of its first-ever brand campaign. Debuting August 18, the "Every One, Every Where, Every Day" campaign is centered upon the brand's mission to give everyone the opportunity to experience skin love.

Stock price pullbacks in leading companies offer a great opportunity for long-term investors to scoop up their stocks at a discount, further compounding their growth potential. A $1,000 buy-in can be a great starting point to take an initial position.

The legal-themed advertisement builds on a Superbowl 2024 campaign, and sees Heidi N Closet and Rife try to defend their clients from overpriced beauty products.

ELF simply cannot catch a break, as they deliver a poorly received FQ1'26 gross margin profile while offering an impacted H1 FY2026 adj EBITDA margin guidance. These imply a minimal bottom-line accretion from the recently closed rhode acquisition and the $1 price hike across its global offerings in FQ2'26. While ELF's high double digits international sales growth has been commendable, it has yet to balance the decelerating US sales - with it presenting a mixed investment thesis.

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

e.l.f. Beauty (ELF) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

E.l.f.'s affordable-yet-premium products have gone viral on social media thanks to the rise of "dupe culture," and a focus on marketing on TikTok and Roblox.

Shares of e.l.f. Beauty (NYSE: ELF) jumped 11% in Monday trading following a notable upgrade from Morgan Stanley, which raised its rating on the cosmetics company from Equalweight to Overweight.

Market has overreacted to the downside on e.l.f. Beauty removing their fiscal 2026 outlook due to uncertainty about tariffs. International sales have grown from $28M to $266M in six years, now making up 20% of revenue and growing at 30% annually. Market is not taking into account the big revenue boost that will come from a $1 adjustment to all their product line globally.