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During Ford's (NYSE: F) year of endless recalls, it has just had another one.
Ford's upcoming BEV architecture reveal could be a game-changer, but current electrification efforts have yet to yield a mass-market breakthrough. Profitability is under pressure from tariffs, warranty costs, and BEV investment losses, despite strong performance from the Ford Pro commercial division. Regulatory rollbacks may boost profits from gasoline vehicles, but unresolved quality issues and BEV challenges weigh on future prospects.
Ford said it is aware of one alleged low speed crash related to the defect.
Ford on Friday reported a 9.3% rise in U.S. auto sales for July compared to the previous year, helped by sustained demand for pickup trucks and SUVs.
Ford is recalling 312,120 vehicles in the U.S. as loss of power brake assist while driving can extend stopping distance and increase the risk of a crash, the U.S. National Highway Traffic Safety Administration said on Friday.
The company says new tariff deals with Japan, the EU and South Korea put it at a disadvantage.
Fighting to overcome tariff challenges, let's see which of these renowned automakers is the better investment after exceeding their Q2 expectations.
Automaker Ford Motor Company F wants investors and consumers to circle Aug. 11 on the calendar as the day when the company's position in the EV sector changes.
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Ford's FQ2 earnings show ongoing profit margin pressure and heightened uncertainty ahead. The company's competitiveness has been weakening in recent years, even before the start of the tariff drama. Recent trade deals and tariff changes, especially with Japan and China, could make it even more challenging for Ford.