NKE Stock Recent News

Nike's (NKE -3.76%) incoming CEO is working diligently to reverse the missteps of the previous leadership team.

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Nike Inc (NYSE:NKE, ETR:NKE) is poised for a major comeback, according to Jefferies analysts who recently issued a "Buy" rating for the company with a price target of $115. This represents a potential upside of approximately 75% from its current share price of $65.80.

Nike (NKE 0.17%) stock is underperforming in 2025 as I expected it would.

After surging to an all-time high of over $170 per share in 2021, Nike (NKE 0.17%) stock has given up all of its post-pandemic gains and is hovering around multiyear lows.

Shares of Nike (NKE 0.17%) keep on sinking. The company's sales have been underwhelming, and it is facing considerable challenges due to trade wars and the threat of a recession on the horizon.

Nike Inc. NKE is limping, not sprinting, to new lows. Down 30.16% in the past year and 17.85% in just the last month, the sneaker giant finds itself at the bottom of its 52-week range at $64.95.

It's not often that investors can find a company that's just over $100 billion in market capitalization, not to mention owning a brand that is globally recognized as premium and commoditized, trading near its yearly low prices. This is why shares of Nike Inc. NYSE: NKE have come to be as interesting as any other in the market, especially within the retail sector, despite what the recent data may suggest about the space.

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Nike (NKE -1.16%) stock is up just a few percentage points from its seven-year low -- a low that came during the worst of the pandemic-induced sell-off in 2020 when Nike stock fell below $63 per share for one day, only to rebound 15.2% the next day.