NKE Stock Recent News

Nike is the world's largest sportwear brand but the company is on a mission to regain its stride after a challenging year. A series of poor earnings reports over the past year eventually wiped out $28 billion from the company's market cap and in June, the company experienced its worst trading day ever as a publicly traded company.

Bloomberg reports Nike Inc. is bracing for a turbulent phase as new Chief Executive Officer Elliott Hill leads efforts to revitalize the sportswear giant. Hill, who assumed the role in October, announced a series of strategic shifts during the company's latest earnings call.

Several analysts lowered their price targets for Nike's (NKE) stock Friday, concerned its turnaround could take longer than expected after the athletic apparel giant offered a sluggish outlook.

Matt Boss, JPMorgan equity research analyst, joins CNBC's 'Closing Bell' to discuss outlooks on Nike's challenges, retail picks, and more.

Simeon Siegel, senior retail analyst at BMO Capital Markets, joins CNBC's 'The Exchange' to discuss why Nike's stock could turn around, what the company can do to increase investor confidence, and more.

NIKE stock is down 30% YTD and 56.75% off its all-time high, presenting a buying opportunity for patient investors believing in mean reversion. New CEO Elliott Hill emphasizes a pivot back to sports focus, reinvesting in brand storytelling, and rebuilding trust with wholesale partners. Despite recent underperformance, Nike's solid balance sheet, 10-year high dividend yield, and low P/E ratio make it a strong buy for long-term investors.

Aneesha Sherman, Bernstein analyst, joins 'Squawk on the Street' to discuss if Nike's CEO can fix the company's problems, how quickly the wholesale relationships can be fixed, and much more.

Nike (NKE) shares lost ground Friday morning after the sports equipment and apparel reported quarterly results that topped Wall Street's estimates but provided an outlook that came in below expectations, as the company undergoes an ambitious strategy shift.

Nike (NKE) reported fiscal second quarter earnings beating Wall Street estimates on the top and bottom lines. The report marks the athletic wear company's first quarterly results since Elliott Hill took over as CEO, offering insight into what investors can expect under the new leadership.

Nike Inc NKE analysts are highlighting the company's new turnaround plan under CEO Elliott Hill with a focus on inventory, product innovation and wholesale partnerships being key takeaways Friday following the company's second-quarter financial report.