RBLX Stock Recent News

The videogame company says the partnership will help advertisers reach ‘tens of millions' of younger users.

Google on Tuesday announced a new partnership with gaming company Roblox, which will allow advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats. That means marketers who want to reach the younger Gen Z audience that dominates the platform will be able to use Google Ad Manager to place their video ad buys, including the Rewarded Video format, Roblox says.

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

In the most recent trading session, Roblox (RBLX) closed at $59.50, indicating a -1.42% shift from the previous trading day.

Roblox (RBLX 0.08%) hasn't exactly been a great performer recently. After rallying sharply through much of 2024 and into 2025, the stock fell sharply after reporting its fourth-quarter earnings and is down by nearly 20% from its February peak.

Roblox exhibits ultra-high-quality business traits: rapid growth, strong brand equity, minimal marketing needs, low CAPEX, and potential for attractive future capital distributions. The company's expanding user base and internationalization efforts drive strong growth, with 2025 bookings projected at $5.2-5.3 billion, up 20% year-over-year. Despite current losses, Roblox's free cash flow is improving, with projections of $1.5 billion by 2027, making its valuation of 24x 2027 FCF reasonable.

I see Roblox as more than just a gaming company—its expanding ecosystem and monetization strategies position it for long-term success. With $1.4 billion in net cash and a growing free cash flow profile, I believe its valuation is more than justified. The 25% drop from its February highs seems like an overreaction, given Roblox's continued revenue growth and strong fundamentals.

Roblox (RBLX) concluded the recent trading session at $57.92, signifying a -0.31% move from its prior day's close.

For the first time ever, Roblox Livetopia premieres Rainbow High's new season of the popular animated series, creating a refreshing, immersive experience with values-based characters that represent the rainbow For the first time ever, Roblox Livetopia premieres Rainbow High's new season of the popular animated series, creating a refreshing, immersive experience with values-based characters that represent the rainbow