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There comes a point in each stock market cycle when most investors begin to focus on a specific type of company to target. In the past, these companies might have been the tried-and-tested commodities of everyday life, but today's market is much more focused on names that offer some of this stability with an additional growth factor, which is where the technology sector comes into play.
Shares of Roku Inc. soared nearly 10% on Monday following the announcement of a new advertising partnership with Amazon.com Inc., a deal designed to deepen both companies' reach in the fast-growing connected-TV (CTV) advertising market. The stock gained as much as 11% during early trading, settling at $82.57 before paring gains slightly by mid-afternoon.
JP Morgan analyst Cory A Carpenter maintained an Overweight rating on Roku Inc. ROKU on Monday following the announcement of a strategic partnership with Amazon.com Inc. AMZN.
Shares of Roku (ROKU 8.00%) rose as much as 13.4% on Monday morning, dropping back to a 10% gain by noon ET. The media-streaming technology expert announced an advertising partnership with Amazon (AMZN 1.74%).
Shares of Roku (ROKU 7.94%) are an early winner this week. Shares of the streaming TV pioneer were trading as much as 13% higher on Monday after joining forces with Amazon (AMZN 1.68%) to announce a new connected TV integration.
Streaming stock Roku Inc (NASDAQ:ROKU) was last seen up 10% at $81.88, after the company announced a deal with Amazon.com (AMZN) to create a connected TV footprint.
Roku Inc (NASDAQ:ROKU) shares jumped almost 10% after the TV streaming platform announced a new partnership with Amazon Ads, which will create the largest authenticated connected TV (CTV) footprint in the United States. The integration makes Amazon's demand-side platform (DSP) Roku's primary platform for addressable CTV ad buying.
Sarepta Therapeutics (SRPT) sold off more than 40% after suspending its Elevidys Duchenne muscular dystrophy drug, which was linked to two fatal liver failure cases. Diane King Hall break takes a closer look into the report.
Roku and Amazon estimated that their partnership will enable marketers to sell ads to a combined audience of about 80 million households.
NEW YORK--(BUSINESS WIRE)--Today, Amazon Ads and Roku, Inc. (NASDAQ: ROKU) announced a new integration that gives advertisers access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon DSP. The new collaboration delivers logged-in reach to an estimated 80M U.S. Connected TV (CTV) households, representing more than 80% of U.S. CTV households according to ComScore data. Unlocking an addressable CTV audience at such unprecedented scale will drive improved performance,.