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Roku has tumbled 33% since posting poorly received financial results. Walmart's purchase of Vizio has one analyst concerned enough to downgrade Roku, but the math still favors the niche leader.
Roku is in a prime position to benefit from more households cutting their cable subscriptions. Roku is going up against dominant tech firms that have competing product offerings.
In the most recent trading session, Roku (ROKU) closed at $63.16, indicating a -0.87% shift from the previous trading day.
Roku used low hardware prices as a loss-leader marketing strategy in the inflation-driven economic downturn. The stock is even cheaper than it looks, thanks to its rising cash-flow trends and unstoppable user growth.
Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Walmart's Vizio acquisition spells more uncertainty for Roku's future. Wells Fargo downgraded the stock to an underweight rating and sees another 21% downside.
Roku Inc (NASDAQ:ROKU) is 2.5% lower to trade at $62.77 this morning, after Wells Fargo downgraded the streaming stock to "under weight" from "equal weight" and trimmed its price target to $51 from $77.
Even as it expands, Roku may not be strong enough to fend off rising competition. The streaming platform has been regularly incurring losses despite growing sales.
Roku's latest financial results were mixed. But active accounts and engagement are growing.
Streaming video hardware and software platform operator Roku Inc. NASDAQ: ROKU shares plummeted over 35% following its Q4 2023 earnings report. The company generates most revenues from its legacy hardware sales, Roku TV sales, licensing the Roku operating system to Smart TV manufacturers and operating its namesake ad-supported streaming channel, the Roku Channel.