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Levi Strauss & Co.'s sale of Dockers for up to $391 million is a strategic move that maximizes shareholder value and streamlines operations. The Dockers brand contributed little to profitability, so the sale should marginally increase Levi's profits, cash flow, and reduce net debt. Valuation multiples for the Dockers sale suggest Levi Strauss & Co shares remain attractively priced versus peers, even after recent gains.

Levi Strauss & Co (NYSE:LEVI)'s announcement of the sale of its Dockers brand to Authentic Brands Group for $311 million has UBS analysts more bullish on the clothing company, most famous for its jeans. Notably, the deal could be worth up to $391 million for Levi based on an additional $80 million cash earnout contingent on Dockers' performance under Authentic Brands.

LEVI sharpens its focus on core growth by selling Dockers and doubling down on its denim lifestyle and DTC strategy.

The Dockers brand, long synonymous with Levi Strauss is getting a new owner as Authentic Brands has agreed to purchase the casual clothing line for a deal with over $300M

Levi Strauss & Co. (LEVI) said on Tuesday that it has agreed to sell the Dockers brand to Authentic Brands Group, a firm that specializes in acquiring and licensing brands around the world.

Levi Strauss said it will sell Dockers to Authentic Brands Group for $311 million, as Chief Executive Michelle Gass continues taking steps to center the company on its namesake brand.

Levi Strauss on Tuesday said it will sell its Dockers apparel brand to Reebok and Van Heusen owner Authentic Brands Group for $311 million to focus on its flagship Levi's brand and the Beyond Yoga activewear line.

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group for $311 million. The denim maker said it was considering selling Dockers in October as it looked to focus on its namesake banner and growing direct sales.

SAN FRANCISCO--(BUSINESS WIRE)--Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) and Authentic Brands Group (Authentic) today announced that they have entered into a definitive agreement for LS&Co. to sell Dockers® to Authentic for an initial transaction value of $311 million, subject to customary adjustments and closing conditions, with the potential to reach up to $391 million through an $80 million earnout opportunity in future years based on the performance of the Dockers® business unde.

PETAH TIKVA, Israel , May 14, 2025 /PRNewswire/ -- Strauss Group Ltd. (TASE: STRS), announces today that it will release its first quarter financial results for 2025 on Wednesday, May 28, 2025.