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Levi Strauss said it will sell Dockers to Authentic Brands Group for $311 million, as Chief Executive Michelle Gass continues taking steps to center the company on its namesake brand.

Levi Strauss on Tuesday said it will sell its Dockers apparel brand to Reebok and Van Heusen owner Authentic Brands Group for $311 million to focus on its flagship Levi's brand and the Beyond Yoga activewear line.

Levi Strauss has agreed to sell Dockers to brand management firm Authentic Brands Group for $311 million. The denim maker said it was considering selling Dockers in October as it looked to focus on its namesake banner and growing direct sales.

SAN FRANCISCO--(BUSINESS WIRE)--Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) and Authentic Brands Group (Authentic) today announced that they have entered into a definitive agreement for LS&Co. to sell Dockers® to Authentic for an initial transaction value of $311 million, subject to customary adjustments and closing conditions, with the potential to reach up to $391 million through an $80 million earnout opportunity in future years based on the performance of the Dockers® business unde.

PETAH TIKVA, Israel , May 14, 2025 /PRNewswire/ -- Strauss Group Ltd. (TASE: STRS), announces today that it will release its first quarter financial results for 2025 on Wednesday, May 28, 2025.

SAN FRANCISCO--(BUSINESS WIRE)--Levi Strauss & Co. (LS&Co.) today unveiled “These City Walls,” an initiative to commission 25 new murals across San Francisco in honor of the 25th anniversary of the company's Community Day. This project is part of the company's ongoing effort to support revitalization in the city by making grants to local organizations, mobilizing employees for volunteering, and partnering with like-minded companies and non-profits. In addition to kicking off the mural p.

Levi Strauss shareholders voted against a proposal for the company to end its diversity, equity and inclusion (DEI) efforts, it disclosed in a filing on Monday.

I recommend a buy rating for Levi Strauss & Co. due to its strong growth phase, driven by DTC transformation and improved margins. LEVI's 1Q25 results showed solid earnings, with organic revenue up 8.6% y/y and gross margin expanding to 62.1%. LEVI's DTC strategy is a key growth driver, with DTC revenue now at 52% of total sales, boosting margins and brand control.

Levi's said it has a task force looking into effect of Trump's tariffs.

Levi Strauss & Co. said it saw better-than-expected financial results in the first quarter as it continued to increase its focus on the direct-to-consumer (D2C) business. At the end of the quarter, the D2C business accounted for 52% of the apparel company's total global net revenues, according to a Monday (April 7) earnings release.