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I estimate the tariff exposure to the U.S. at $10B due to having a diversified portfolio of physical and digital products. Estimated impact of tariffs to $1.2B on the operating income for FY '26, with a subsequent recovery to growth and margins. The intrinsic value of $105B or $17 per share indicates fundamental downside, but I expect the company to close the gap within 3 years.
In the closing of the recent trading day, Sony (SONY) stood at $21.32, denoting a +0.38% change from the preceding trading day.
As a non-U.S. company quite dependent on the tastes and sentiments of consumers, Sony (SONY -2.63%) is particularly vulnerable in the current tariff war.
Sony Pictures Entertainment has appointed Jay Levine as EVP, Chief Strategy Officer and Business Operations. Levine most recently spent a year as CEO of Kevin Hart's media company Hartbeat. Prior to that, he held various executive posts over 11 years at Warner Bros.
Wolfe Research downgraded Sony to Peer Perform from Outperform with no price target. Rising costs and weakening consumer confidence from "reciprocal" tariffs mean real risk to profit forecasts given that about 30% of Sony's customer sales are derived from the US and about 70% of core operating profits excluding Financial Services are sourced from consumer discretionary segments, the analyst tells investors.
Investing in defensive stocks like SWX, CMS, TAP, SONY and CAH is a safe bet during times of market volatility.
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Sony (SONY) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.
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