SONY Stock Recent News
SONY LATEST HEADLINES
Sony (SONY) closed the most recent trading day at $25.12, moving +0.92% from the previous trading session.
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Sony (SONY) has raised PlayStation 5 prices in international markets including the Europe, Australia, and New Zealand, citing a "challenging economic environment, including high inflation and fluctuating exchange rates."
Sony said it has made the "tough" decision to hike the price of its PlayStation 5 console 25% in the wake of the high US tariffs on China, where much of the device's manufacturing is undertaken. The Japanese company announced the price increase for Europe and the UK, with a similar increase expected to be made in North America.
Sony said it will hike the price of its PlayStation 5 console in markets in Europe, Britain, Australia and New Zealand, citing high inflation and fluctuating exchange rates.
Sony hiked the price of its flagship PlayStation 5 console in Europe, Australia and New Zealand, citing a "challenging economic environment" as the reason behind the move. Sony said it has made the "tough decision" to raise prices against the "backdrop of a challenging economic environment, including high inflation and fluctuating exchange rates.
Investments in cutting-edge and innovative solutions are likely to aid Zacks Audio Video Production industry participants like SONY, DLB and GPRO amid cautious discretionary spending.
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I estimate the tariff exposure to the U.S. at $10B due to having a diversified portfolio of physical and digital products. Estimated impact of tariffs to $1.2B on the operating income for FY '26, with a subsequent recovery to growth and margins. The intrinsic value of $105B or $17 per share indicates fundamental downside, but I expect the company to close the gap within 3 years.
In the closing of the recent trading day, Sony (SONY) stood at $21.32, denoting a +0.38% change from the preceding trading day.