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Phil Town

Rule One Fund

Phil Town Lululemon Athletica Inc stake

total: 42

Rule One Fund LULU trades

Total transactions:
3
New positions:
1
Added:
2
Held since:
2024 Q4
Held for:
6 quarters
Latest activity:
2025 Q3
According to 2026 Q1 report, Phil Town holds 101,700 Lululemon Athletica Inc (LULU) shares with a market value of roughly $15.57M accounting for 7.40% of the overall portfolio. To date, the estimated cost basis is nearly $211.65 for "buy" trades. Rule One Fund first purchased LULU in 2024 Q4, initially acquiring 6,500 shares. Since the initial investment in Lululemon Athletica Inc (LULU), Rule One Fund has made 2 more transactions.

How many LULU shares does Phil Town currently hold?

According to 2026 Q1 report, Phil Town holds 101,700 shares of Lululemon Athletica Inc (LULU), valued at around $15.57M.

When did Phil Town buy Lululemon Athletica Inc (LULU)?

Phil Town first invested in Lululemon Athletica Inc (LULU) in 2024 Q4 at the reported quarter-end price of $382.41 per share.

What's the cost basis of Rule One Fund's LULU stake?

The estimated cost basis for Lululemon Athletica Inc (LULU) stake is around $211.65 per share. This represents their average reported price* across all buy transactions

Estimated cost basis*

Weighted AVG buy price:
$211.64

Phil Town's historical trades in Lululemon Athletica Inc

3 results
Period % of
portfolio
Shares
held after*
Reported
price*
Value* % (shares)
of activity
% change
to portfolio
2025 Q3
7.89%
101,700
$177.93
$18,095,481
+143.88% (+60,000)
+4.65%
2025 Q2
4.21%
41,700
$237.58
$9,907,086
+541.54% (+35,200)
+3.56%
2024 Q4
1.15%
6,500
$382.41
$2,485,665
new
+1.15%
* Shares, change to shares, sold shares, shares held after: split-adjusted.
* Reported price: this doesn't represent the actual buy or sell price. It is the split-adjusted price of the security as of the last day of the reported period.
If the security is completely sold out, we show the reported split-adjusted price prior to the actual period.
* Estimated cost basis: based on "Reported price*" (not earlier than 2013 Q2). Calculation starts from the latest "new buy" activity to the latest "close out" activity (if any).
* Value or Price: If the security is completely sold out, we show the reported value (or price) prior to the actual period.
* New buy or own: this means there is no earlier reporting (for us or in general). So we can't know if the actual purchase of the security happened at the reported period or earlier.