John Armitage
Egerton Capital
John Armitage Alphabet Inc, CL-C stake
total: 222
Egerton Capital GOOG trades
- Total transactions:
- 42
- New positions:
- 3
- Sold out:
- 2
- Added:
- 17
- Reduced:
- 20
- Held since:
- 2025 Q4
- Held for:
- 3 quarters
- Latest activity:
- 2026 Q2
According to 2026 Q2 report, John Armitage holds 3,291,594 Alphabet Inc, CL-C (GOOG) shares with a market value of roughly $1.16B accounting for 11.24% of the overall portfolio. To date, the estimated cost basis is nearly $295.26 for "buy" trades and estimated average "sell" price is $353.33. Egerton Capital first purchased GOOG in 2016 Q1, initially acquiring about 12.96M shares. John Armitage later completely sold out the position and invested in Alphabet Inc, CL-C again in 2025 Q4. Since the initial investment in Alphabet Inc, CL-C (GOOG), Egerton Capital has made 41 more transactions.
When did John Armitage buy Alphabet Inc, CL-C (GOOG)?
John Armitage first invested in Alphabet Inc, CL-C (GOOG) in 2016 Q1 at the reported quarter-end price of $37.25 per share.
What's the cost basis of Egerton Capital's GOOG stake?
The estimated cost basis for Alphabet Inc, CL-C (GOOG) stake is around $295.26 per share. This represents their average reported price* across all buy transactions
Estimated cost basis*
- Weighted AVG buy price:
- $295.26
- Weighted AVG sell price:
- $353.33
John Armitage's historical trades in Alphabet Inc, CL-C
42 results
| Period |
% of portfolio |
Shares held after* |
Reported price* |
Value* |
% (shares) of activity |
% change to portfolio |
|---|---|---|---|---|---|---|
|
2026 Q2
|
11.24%
|
3,291,594
|
$353.33
|
$1,163,018,908
|
-4.86% (-168,055)
|
-0.66%
|
|
2026 Q1
|
11.01%
|
3,459,649
|
$286.86
|
$992,434,912
|
+220.70% (+2,380,881)
|
+7.58%
|
|
2025 Q4
|
3.68%
|
1,078,768
|
$313.80
|
$338,517,398
|
new
|
+3.68%
|
|
2025 Q3
|
0.00%
|
0
|
$177.39
|
|
-100% (-965,393)
|
-1.76%
|
|
2025 Q2
|
1.76%
|
965,393
|
$177.39
|
$171,251,064
|
-42.04% (-700,315)
|
-1.43%
|
|
2025 Q1
|
3.00%
|
1,665,708
|
$156.23
|
$260,233,561
|
+12.59% (+186,203)
|
+0.34%
|
|
2024 Q4
|
3.26%
|
1,479,505
|
$190.44
|
$281,756,932
|
-54.67% (-1,784,517)
|
-3.43%
|
|
2024 Q3
|
5.51%
|
3,264,022
|
$167.19
|
$545,711,838
|
+0.71% (+23,111)
|
+0.04%
|
|
2024 Q2
|
6.00%
|
3,240,911
|
$183.42
|
$594,447,896
|
+30.13% (+750,358)
|
+1.39%
|
|
2024 Q1
|
3.66%
|
2,490,553
|
$152.26
|
$379,211,600
|
-28.09% (-972,954)
|
-1.6%
|
|
2023 Q4
|
5.29%
|
$140.93
|
-24.33% (-1,113,548)
|
|||
|
2023 Q3
|
7.00%
|
$131.85
|
+21.48% (+809,261)
|
|||
|
2023 Q2
|
4.70%
|
$120.97
|
+30.28% (+875,714)
|
|||
|
2023 Q1
|
3.25%
|
$104.00
|
-64.96% (-5,360,863)
|
|||
|
2022 Q4
|
6.30%
|
$88.73
|
-20.12% (-2,078,548)
|
|||
|
2022 Q3
|
7.71%
|
$96.15
|
-12.99% (-1,542,469)
|
|||
|
2022 Q2
|
8.77%
|
$109.37
|
-18.65% (-2,722,480)
|
|||
|
2022 Q1
|
10.74%
|
$139.65
|
-15.76% (-2,729,780)
|
|||
|
2021 Q4
|
11.69%
|
$144.68
|
+1.41% (+240,680)
|
|||
|
2021 Q3
|
10.82%
|
$133.27
|
-3.13% (-552,520)
|
|||
|
2021 Q2
|
10.99%
|
$125.32
|
+7.85% (+1,284,380)
|
|||
|
2021 Q1
|
8.91%
|
$103.43
|
+21.02% (+2,840,320)
|
|||
|
2020 Q4
|
6.70%
|
$87.59
|
+85.64% (+6,234,120)
|
|||
|
2020 Q3
|
3.30%
|
$73.48
|
-7.99% (-632,160)
|
|||
|
2020 Q2
|
4.15%
|
$70.68
|
-5.39% (-451,120)
|
|||
|
2020 Q1
|
5.03%
|
$58.14
|
+11.17% (+839,960)
|
|||
|
2019 Q4
|
3.60%
|
$66.85
|
-52.69% (-8,376,980)
|
|||
|
2019 Q3
|
6.94%
|
$60.95
|
+221.63% (+10,956,100)
|
|||
|
2019 Q2
|
1.96%
|
$54.05
|
-61.03% (-7,742,720)
|
|||
|
2019 Q1
|
5.26%
|
$58.67
|
+3.81% (+465,600)
|
|||
|
2018 Q4
|
5.27%
|
$51.78
|
+16.61% (+1,740,620)
|
|||
|
2018 Q3
|
4.64%
|
$59.67
|
+0.26% (+26,720)
|
|||
|
2018 Q2
|
4.46%
|
$55.78
|
-8.46% (-965,560)
|
|||
|
2018 Q1
|
4.79%
|
$51.59
|
+29.13% (+2,575,840)
|
|||
|
2017 Q4
|
4.05%
|
$52.32
|
new
|
|||
|
2017 Q3
|
0.00%
|
$45.44
|
-100% (-2,120,880)
|
|||
|
2017 Q2
|
0.97%
|
$45.44
|
-68.49% (-4,610,160)
|
|||
|
2017 Q1
|
3.02%
|
$41.48
|
-54.00% (-7,902,440)
|
|||
|
2016 Q4
|
6.87%
|
$38.59
|
-1.32% (-196,040)
|
|||
|
2016 Q3
|
6.53%
|
$38.86
|
-16.16% (-2,858,140)
|
|||
|
2016 Q2
|
6.87%
|
$34.60
|
+36.43% (+4,722,880)
|
|||
|
2016 Q1
|
4.60%
|
$37.25
|
new
|
|||
* Shares, change to shares, sold shares, shares held after: split-adjusted.
* Reported price: this doesn't represent the actual buy or sell price. It is the split-adjusted price of the security as of the last day of the reported period.
If the security is completely sold out, we show the reported split-adjusted price prior to the actual period.
If the security is completely sold out, we show the reported split-adjusted price prior to the actual period.
* Estimated cost basis: based on "Reported price*" (not earlier than 2013 Q2). Calculation starts from the latest "new buy" activity to the latest "close out" activity (if any).
* Value or Price: If the security is completely sold out, we show the reported value (or price) prior to the actual period.
* New buy or own: this means there is no earlier reporting (for us or in general). So we can't know if the actual purchase of the security happened at the reported period or earlier.