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ULTA

Ulta Beauty Inc

Ulta Beauty Inc historical holders

total: 8

Rule One Fund Ulta Beauty Inc transactions over time

Total transactions:: 4
New positions:: 2
Sold out:: 2
Held since:: 2024 Q2
Held for:: 4 quarters
Latest activity:: 2025 Q2

Phil Town has been an institutional investor in Ulta Beauty Inc (ULTA) since 2020 Q1. According to 2026 Q1 report, Phil Town doesn't hold any shares. The fund/company first acquired ULTA in 2020 Q1, initially purchasing 11,500 shares. Phil Town later completely sold out the position and reinvested in ULTA again in 2024 Q2. Since the initial investment, Rule One Fund has made 3 more transactions in this position.

When did Phil Town exit their ULTA position?

Phil Town no longer holds Ulta Beauty Inc (ULTA). They sold off their entire position in 2025 Q2, closing out an investment that began in 2020 Q1.

When did Phil Town first invest in ULTA?

Phil Town first invested in Ulta Beauty Inc (ULTA) in 2020 Q1 at the reported quarter-end price of $175.70 per share, acquiring 11,500 shares in their initial purchase.

What is Phil Town's average cost basis for ULTA?

Based on historical transaction data, Phil Town's estimated cost basis for Ulta Beauty Inc (ULTA) is approximately $385.87 per share. This represents their average reported price* across all buy transactions.

Has Phil Town reinvested in ULTA after selling?

Yes, Phil Town has shown renewed interest in Ulta Beauty Inc (ULTA). After completely selling their position, they reinitiated an investment in 2024 Q2, demonstrating continued conviction in this ticker.

Shares history

Estimated cost basis*

Weighted AVG buy price:: $385.87
Weighted AVG sell price:: $366.54

ULTA transactions history by Rule One Fund

Period	% of portfolio	Shares held after*	Reported price*	Value*	% (shares) of activity	% change to portfolio
2025 Q2	0.00%	0	$366.54		-100% (-4,600)	-0.78%
2024 Q2	0.90%	4,600	$385.87	$1,775,002	new	+0.9%
2021 Q2	0.00%	0	$309.17		-100% (-11,500)	-3.91%
2020 Q1	4.96%	Upgrade	$175.70	Upgrade	new	Upgrade

* Shares, change to shares, sold shares, shares held after: split-adjusted.

* Reported price: this doesn't represent the actual buy or sell price. It is the split-adjusted price of the security as of the last day of the reported period.
If the security is completely sold out, we show the reported split-adjusted price prior to the actual period.

* Estimated cost basis: based on "Reported price*" (not earlier than 2013 Q2). Calculation starts from the latest "new buy" activity to the latest "close out" activity (if any).

* Value or Price: If the security is completely sold out, we show the reported value (or price) prior to the actual period.

* New buy or own: this means there is no earlier reporting (for us or in general). So we can't know if the actual purchase of the security happened at the reported period or earlier.